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Tin

On May 31, 2005, we celebrated our tenth anniversary as a company. No one is more surprised than we are. Ten years is a long time to be doing anything, let alone experimenting. Think of how many computers we've thrown away in ten years!

We remember when we had to explain what the Web was to people and how it was going to change things (most didn't believe us.) We remember the irrational exuberance that followed that (and we're glad we didn't take any of those roll-up offers.) We remember the unnecessary pessimism that was the natural result (and we're glad we didn't buy into that either.)

Along the way, we've worked in dozens of capacities with hundreds of partners to incubate the new potentials of connected media for brands. An anniversary seems like the perfect time to celebrate ten of the projects we're most proud of from our first ten years. The hardest part will be narrowing it down to just ten (which we'll do over the course of the summer.)