SGD was first developed in 1998 in conjunction with Web Lab to develop conversations around indie films. As we evolved it became evident that this style of online communication could be used to create and foster more honest conversations about a wide range of subjects. Some of the client funded discussions over the past 13 years have included the Clinton impeachment, MSNBC sponsored conversations during the days immediately after the 9/11 attacks, and a discussion on race relations built around the showing of the PBS film American Love Stories.
Most recently we've used SGD with the Smithsonian Museum of American History to enable dialogue centered on the tenth anniversary of 9/11. These conversations were the online component of an exhibition that displayed artifacts and recovered items from both the World Trade Center and the Pentagon. The often intense and emotionally honest conversations powered by SGD provided personal insight into how Americans feel about the event ten years after.
In order to facilitate those types of discussions SGD creates an online dialogue environment with several unique characteristics.
SGD is available for licensing and is provided as a software as service. Want to learn more? Contact us.