The Internet is a fire hose of information that can overwhelm anyone searching for news and topics on specific subjects. This proves especially frustrating for corporate clients who are forced to comb through the flood to find the relevant bits of news and posts about their product or company.

To overcome this, GMD created a structure and service that gives the client multiple conduits for incoming information while letting them retain direct control over topical messaging and giving them the ability to highlight and frame conversations in the way they choose. We call it Hive.

At its core Hive is a community publishing, curation and syndication service. It's also incorporates several unique characteristics that make it vital to a client communication structure.

• Hive installs an easy to use bookmark on employee's browser window that makes reposting articles and information easy and painless. See something you want others to know about? Click the bookmark and its sent to the Hive for sharing. You can even provide additional context by adding your own text.
• Using RSS, Hive can also be set up to automatically scrape articles based around keywords or predetermined search terms.
• Hive identifies authors as either 'trusted' or 'curated'. Trusted authors get their content published immediately. Curated content has to be approved by an editor before going live. In this way a client can offer their entire staff the ability to find and share online content, confident in the quality.
• GMD offers technical and editorial support staff to make Hive start up simple. We'll set things up, establish topic tracking pages, and make sure messaging is on target and relevant. This support can then transition to allow for final in house control.

The content that comes out of Hive can be used in many different ways, limited only by the client's needs and imagination. Formal brand journalism, website sidebars, automatically updating ad units and more, the choices are almost limitless!

Hive is software as service and is available for licensing. Think it might work for your needs? Contact us.