We’re GMD Studios, one of the pioneers of experience design in the digital age. Since 1995, we’ve been helping clients innovate while also developing our own brands based on this audience and customer-centered approach.

We believe experiences are worth designing to be more meaningful, because this unlocks our best storytelling instincts. We tell each other stories about our experiences and bond with one another through those shared narratives.

We also try to practice what we preach. The last two decades have taught us that the more we let people inside our lab, the more we make interesting friends who often end up becoming collaborators. Our journal of experiments, insights and ongoing debates is meant to do just that – let you inside to glimpse how experience design can shape the way you approach business and storytelling challenges.

We especially hope it starts interesting conversations.

PS: We hang out with friends & colleagues on: