INTEGRATED EXPERIENCE
The networked revolution has always been about people, the network is just the sum of the sophisticated new ways in which people connect with each other. It has always been a revolution because it is inherently disruptive of existing hierarchies. It blurs the traditional roles of audience and creator and turns every medium it touches into a canvas of conversation.
Pretty words, but what do they mean? In the future of today, everyone is a media creator and a media critic and the manager of a brand. If they want to be. They become part of the big conversation of the networked revolution.
Meanwhile, many corporations are still trying to figure out which internal division should be focused on "interactive" instead of realizing that the answer is "all of them." Conversations and brands are the natural tools of integration.
They become part of an integrated experience people have with you, whether you think of those people as your fans, your clients, your audience, your customers, your partners or your peers. And whether that brand stands for 1 person or a staff of 100,000. And whether that conversation involves a million people, or is just the two of us right now.
