Among all the "best of the decade" coverage floating around, we were surprised when people mentioned that the 2003 campaign we helped developed for SEGA (Beta-7) got picked by AdAge as one of the "Best Non-TV Campaigns of the Decade". The element they focused on: "It also introduced a unique ad-production model -- the agency and directors launched campaign elements on the fly in response to followers' feedback." Wow. Continued congratulations to everyone in the extended team that was involved in that effort and in tribute we found a copy of the Weiden+Kennedy ad awards pitch still floating around on YouTube:

Posted by Brian on December 16, 2009
Filed under Rediscovery