For the last few months, we've found ourselves up to our armpits in engineers, scientists, developers and designers from Ford Motor Company. It is part of a larger initiative launched recently called Ford Drive One, a part intended to help find some of the interesting stories among the fascinating teams at Ford Motor Company. Now the auto and mainstream press are starting to weigh in on the first of that larger series of web videos. We're fortunate to be working again with friends at Team Detroit (including Toby Barlow, Sam Walsh, Matthew Jacobson and Rick Todd), some of our dearest collaborators (including Jonny Leahan, Darren Himebrook and Miguel Drake-McLaughlin), and a number of new faces (including editor Chris Bremer and the Detroit crews from Rare Medium), all for a client we've worked with before. Our brains are spinning with science ... in a good way. More of those collective labors forthcoming.