Back in April, we mentioned there was this game called Eldritch Errors but that we didn't want to spoil any surprises. In December, a Wired article about alternate reality gaming hinted at what we've been aiming at with the project. As an immersive horror story playing out in real-time on the Web and everywhere else, Eldritch Errors places the participants in the center of the story as the protagonists. They might also find themselves starring in future graphic novels, television shows and films re-telling their adventures for broader audiences. It is an independent media model that collaborates more deeply with participants than just thinking of them as the "target audience". As the events of Book Three start to stumble into view, the curious might keep their eyes on EldritchErrors.com and the Sentry Outpost forums ... but then, we all remember what curiosity did to the cat, right?