2 3 4
« Previous | Home | Next »


Ford Bold Moves Wraps

After nearly two hours of video coverage, sixty articles, 160 buzz entries, hundreds of comments and millions of viewers, the Ford Bold Moves weekly documentary project draws to close for our first year. Jonny Leahan gives a good wrap-up on the journey of the last 30 episodes, as does Mark in his own buzz-flavored way. As a body of work, it is a pretty impressive (even if it is not beyond critique) collaboration into uncharted territories.

At the end of long campaigns like this we traditionally like to say thanks and congratulate the teams that have worked so hard together. In the case of a massive campaign like Ford Bold Moves, that list would end up in the hundreds -- so some special thanks to our collaborators at Ford, JWT and @Radical, followed by a more detailed list of credits for the GMD Studios side of the team (affectionately dubbed "Team Conversation").

Ford Bold Moves Documentary Partial Credits

Client: Ford Motor company
our special thanks to Mary Lou Quesnell, Sonia Shrank, Dan Bedore, Whitney Drake, Jim Cain and Emily Prokop as well as the whole team at Ford

Agencies: JWT New York and JWT Detroit
our special thanks to Beth Waxman-Arteta, Brad Carse, Rich Martinek, Sam Walsh, Ty Montague, Bob Jeffrey, Toby Barlow, Stuart O'Neil, Jim Rossow, Laura Favorito, Roxana Petzold, Andrew Prysby, Bob Doppel, Dan Przekop, Jason Yoder, Jennifer King, Jennifer Haines, Courtney Norwicki, Erin Bonivier, Leslie Baird and all the team in New York and Detroit

Video Production: @radical.media
our special thanks to Rachel Dawson, Tim Mack, Bruce Sinofsky, Joe Berlinger, Christopher Green, Len Carter, and all the team over @radical.

"Team Conversation" - GMD Studios
Creative Director: Brian Clark
Operational Direction: Tammy J. Kearns
Operations Assistant: Lisa Hope

Marketing & Syndication Team
Trailer & Marketing Design: Jim Rhoades
Additional Design Development: Chris Campbell, Jamie Miller
Syndication Management: J.D. Ashcraft
Tracking Collaborators: Meme Science
Syndication Collaborators: Feedburner

Editorial Team
Publisher: Jonny Leahan
Managing Editor: Jeff Heilman
Buzz Editor: Mark Rabinowitz
Assistant Editor: Paul Boyers
Contributors: Jillian Alexander, Sebastian Blanco, Jeff Bressler, Eric Bryant, Peter Frey, Kate McLeod, Sue Mead, Mike Millikin, John Neff, Holly Reich, Robert Walberg

Buzz Tracking Team (New Media Strategies)
Supervisor: Lisa Aragon
Team Buzz: Christal Cipriani, Kaitlyn Wilkins, Mike Vallebuona, Aaron Earls, Pete Snyder and the team at New Media Strategies



Recent Entries
Categories
   Reaction (10)
   Rediscovery (5)
   Reflection (9)
   Revolution (7)
Keyword Search
 
Archives

Total Entries: 31   Comments: 0
Powered by Movable Type 3.2