After nearly two hours of video coverage, sixty articles, 160 buzz entries, hundreds of comments and millions of viewers, the Ford Bold Moves weekly documentary project draws to close for our first year. Jonny Leahan gives a good wrap-up on the journey of the last 30 episodes, as does Mark in his own buzz-flavored way. As a body of work, it is a pretty impressive (even if it is not beyond critique) collaboration into uncharted territories.
At the end of long campaigns like this we traditionally like to say thanks and congratulate the teams that have worked so hard together. In the case of a massive campaign like Ford Bold Moves, that list would end up in the hundreds -- so some special thanks to our collaborators at Ford, JWT and @Radical, followed by a more detailed list of credits for the GMD Studios side of the team (affectionately dubbed "Team Conversation").
Ford Bold Moves Documentary Partial Credits
Client: Ford Motor company our special thanks to Mary Lou Quesnell, Sonia Shrank, Dan Bedore, Whitney Drake, Jim Cain and Emily Prokop as well as the whole team at Ford
Agencies: JWT New York and JWT Detroit our special thanks to Beth Waxman-Arteta, Brad Carse, Rich Martinek, Sam Walsh, Ty Montague, Bob Jeffrey, Toby Barlow, Stuart O'Neil, Jim Rossow, Laura Favorito, Roxana Petzold, Andrew Prysby, Bob Doppel, Dan Przekop, Jason Yoder, Jennifer King, Jennifer Haines, Courtney Norwicki, Erin Bonivier, Leslie Baird and all the team in New York and Detroit
Video Production: @radical.media our special thanks to Rachel Dawson, Tim Mack, Bruce Sinofsky, Joe Berlinger, Christopher Green, Len Carter, and all the team over @radical.
"Team Conversation" - GMD Studios Creative Director: Brian Clark Operational Direction: Tammy J. Kearns Operations Assistant: Lisa Hope
Marketing & Syndication Team Trailer & Marketing Design: Jim Rhoades Additional Design Development: Chris Campbell, Jamie Miller Syndication Management: J.D. Ashcraft Tracking Collaborators: Meme Science Syndication Collaborators: Feedburner
Editorial Team Publisher: Jonny Leahan Managing Editor: Jeff Heilman Buzz Editor: Mark Rabinowitz Assistant Editor: Paul Boyers Contributors: Jillian Alexander, Sebastian Blanco, Jeff Bressler, Eric Bryant, Peter Frey, Kate McLeod, Sue Mead, Mike Millikin, John Neff, Holly Reich, Robert Walberg
Buzz Tracking Team (New Media Strategies) Supervisor: Lisa Aragon Team Buzz: Christal Cipriani, Kaitlyn Wilkins, Mike Vallebuona, Aaron Earls, Pete Snyder and the team at New Media Strategies
Filed under Reaction
Ford Bold Moves Wraps
iW Critics' Poll Announces Winners
Congrats to "Four Eyed Monsters"
indieWIRE B&W Plus Critic's Picks
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