For the last few months, we've been collaborating with Ford, JWT and @radical.media on a rather remarkable project that launched at the end of June: FordBoldMoves.com, a weekly online documentary and journalism project looking at Ford's efforts at transforming their North American operations.

At my blog at ReveNews, I pondered a bit more about the project's connection to Cluetrain and transformation and about the role of activity theory and scaffolding in digital media. Those just barely scratch the surface, though, of the ways some familiar and not-so-familiar ideas come together in a project as unusual as this one.

Ford Bold Moves continues weekly at least through the end of the year.