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We have a reputation in the advertising community for our groundbreaking strategic and creative work, but at GMD Studios we think that's just a part of experience design.
At it's core, Qualcomm is a company of inventors. So to spread their story we worked with JWT New York to create Qualcomm Spark; a place to spread ideas from the growing ecosystem of inventors and creators in this new digital age.
On SEGA's Beta-7: "The experience unfolded further in newspaper ads, TV and stunts. It also introduced a unique ad-production model -- the agency and directors launched campaign elements on the fly in response to followers' feedback."
At it's core, Qualcomm is a company of inventors. So to spread their story we worked with JWT New York to create Qualcomm Spark; a place to spread ideas from the growing ecosystem of inventors and creators in this new digital age.
We've been up to all kinds of mischief with Ty for more than a decade, from fiction to non-fiction.
It's one thing to stay up to date with news, data and information. It's another entirely to dig past the surface, make meaningful connections and generate insights. Let us show you what others miss.
One of the smartest people we know and our collaborator on brand journalism and advertising projects for more than five years.
Our challenge was: geeks don't respond to advertising, they only respond to ... other geeks. Solution? Put the geeks in charge by creating the world's most vibrant news network populated by like-minded individuals.
We have literally been collaborating with Mike on entertainment properties and advertising since we formed the company.
To that end, the new Drive One campaign is focused on four categories: quality, green, safe and smart. Each topic is broken down on Ford's website here. Farley points out that there have been six different marketing strategies in the last six years at Ford, and he says that the success of Drive One will be apparent in five years, not in five weeks.
In the face of mounting challenges, Ford Motor Company set out on an ambitious journey of candor and conversation with a technique the agency JWT later labeled "brand journalism".
An online ad campaign is urging users to join a lawsuit against cellphone carrier Alltel over a new discount calling plan. It turns out the ads are a spoof created by Alltel, but not everyone gets the joke: Some Web site owners refused to run the ads, thinking the legal tussle is real.
Campaigns like this are hard to find. They don't meet the regular convention -- three creative executions and a website -- that all of us are guilty of cranking out like factories. They don't dazzle with flash animation, or high production video-- they rely on a good story well told.
One of our favorite interactive creatives in the ad industry and our collaborator on GM and Alltel.
The Art of the Heist launched Audi's "luxury hatchback," the A3, in the United States in a never-before-seen fashion. A 90-day, 24/7 online/offline alternate reality campaign that blurred the line between fantasy and real life, it was a sensation that took on a life of its own.
A collaborator since the mid-90's, our Creative Director from 2005-2006, and all-around madman.
This is a story of unusual scope and magnitude, a story told in six languages to consumers in 10 countries, a story told across 10 websites, 3 blogs, a community forum with thousands of participants, 3 television commercials and multiple live events in Europe and North America.
It added up to a campaign that's cleaned up at the award shows. Welcome to the new world of advertising, where the 30-second TV spot is a relatively small component of a campaign.
Beta-7 explains the "SEGA campaign" in his own words.
Call me Beta-7. That's what THEY call me, even though they'll deny it. Who are "They," you ask? The CIA? The FBI? The Illuminati? No, my friends, "They" are an organization that no conspiracy theorist would ever think to lump in with those three, yet is even more secretive, insidious and evil. The dark, shadowy monolith that has literally ruined my life is none other than... the Sega Corporation. Huh? Sega? That Sega? Yep.
From the late 1950's to the present, Meah painted approximately 2,000 canvases. Amazingly, however, very few of the old banner survived the indifference of time: they were generally regarded as disposable advertising in the 40's and 50's.
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