We've always thought of ourselves as experience designers, but we've developed a reputation in some communities for specific techniques:

• In the advertising industry, we're proven agents of innovation from our decade of work on award-winning campaigns for brands like SEGA, Sharp, Audi, GM and Microsoft. >> advertising
• We hail from the entertainment industry, where we’re known as passionate advocates of the indie movements in film, television, gaming and emerging media. >> entertainment
• Game developers are fascinated by how we stretch the definition of gaming with our immersive experiences for brands like Audi, GM, Scholastic and the Smithsonian Institute. >> game design
• As digital & physical content publishers, we’re respected among other publishers for the ventures we've developed and sold like indieWIRE & ReveNews. >> publishing
• Because our experience designs integrate multiple forms into a single story, the transmedia storytelling community sees us as early pioneers of this new form. >> transmedia
• Our work as community builders focuses on how the Web can create meaningful dialogues around even the most contentious issues. >> dialogue
• Some see us as specialists in "brand journalism" (the application of publishing's best practices to other communication disciplines) because of our award-winning work for Ford & Microsoft. >> brand journalism