I have started diving into the Sundance 2014 lineup that was just announced, and I’m reminded that after 30 years, the festival is proof that a thriving community can survive all kinds of trends. The ritual of dissecting who got in and who didn’t, and what kinds of films might be hot this year, is an interesting exercise for sure. But when looking at the past 30 years as a whole, one important thing remains constant: the community.
I wrote an article this week for our friends over at Contently about the language of content strategy. People use content marketing, brand journalism and native advertising as if they were synonyms, but they aren’t really. Not unless advertising, marketing and public relations are also synonyms. Here are three reasons why you should care about the issue behind the buzzwords and why this is only the beginning of a larger conversation about the role of media and marketing:
As experience designers, we work with a broad variety of industries and art forms, each with their own unique vocabulary for talking about their work … that each professional then uses in a different way, suffused with personal context. Since our role frequently involves bridging this language across the silos of teams working towards integrated goals, we’re far more interested in understanding the nuance of what people are trying to communicate rather than the specific words they’re using to convey them. Over the years, we’ve developed a framework for doing that effectively in just a few hours in a workshop setting, even in strange new rooms as the odd ducks out. Here’s one of the processes we frequently use:
In the last 18 years, GMD Studios has been through quite a few web designs.
Fortunately, the Wayback Machine is here to embarrass us with more than a few of them. I can remember at least one more sporting the color scheme of the Mystery Mobile, but it appears lost to time. Whew.
I’ve been diving into a few examples of unconventional inspirations over at Phenomenal Work, including Banksy’s New York residency last month, why I want to believe Andy Kaufman is alive, and what Milky Edwards tells us about just how simple phenomenal storytelling can be.
A few months ago, we received another spam asking if we wanted to sell one of our domain names. We get a couple of those spam each week, but this time it made me curious. The domain, radiation.com, was registered in 1995 as a brand for our software division that we then shut down in 2000, so for over a dozen years that name went unused. A casual search of domain valuations suggested it might worth $155,000. Could that possibly right? After weeding through the obvious shills, I decided it was time for us to explore the world of “high value domain name auctions.”
“As a storyteller, my desire is to incubate audiences, to make sure that my audiences are having a wonderful time. And I think brands are better serviced thinking that way as well.”
– Brian Clark on Power to the Small Business
We’re all excited (and humbled) at the support we received on our America On Guns Kickstarter campaign – a rush of support in the final hours pushed over the finish line. We thought some of you might be interested in some details of what we learned (since reports like this from other projects were so useful in preparing for our own):
In the wake of the firing this week of Dick Metcaff for his opinion column in Guns & Ammo Magazine, Jim Bequette phrased his apology to readers in a unique way: “I thought it would generate a healthy exchange of ideas on gun rights. I miscalculated, pure and simple. I was wrong, and I ask your forgiveness.” Putting aside the nuance of if that column was the right way to create a “healthy exchange” among those readers, I’ve been worried about a broader concern – is the culture of the Internet in part responsible for undermining healthy exchanges on important issues?