We're one of the world's premiere experimental media laboratories, exploring the frontiers of how networked communities transform the nature of collaboration in the digital age. We believe that shared experiences are the cultural currency of communities, and our award-winning experiments put those theories into practice for our clients, our collaborators and our audience of fans.
These trends are transforming everything they touch: advertising, entertainment, journalism and communications will never return to their 20th century simplicity. At GMD Studios, we focus on how these trends can be utilized now to produce measurable results in surprising new ways. Those techniques eventually become commonplace and intuitive: by then we'll have shifted our nimble, iterative explorations towards the next frontier.
If there's one thing we've learned since we founded GMD Studios in 1994, it's that there will always be a next frontier. We're flattered that you're interested in learning more about us and where our experiments have taken us.
Among all the "best of the decade" coverage floating around, we were surprised when people mentioned that the 2003 campaign we helped developed for SEGA (Beta-7) got picked by AdAge as one of the "Best Non-TV Campaigns of the Decade". The element they focused on: "It also introduced a unique ad-production model -- the agency and directors launched campaign elements on the fly in response to followers' feedback." Wow. Continued congratulations to everyone in the extended team that was involved in that effort and in tribute we found a copy of the Weiden+Kennedy ad awards pitch still floating around on... (read more)
Brian writes: "At the end of November, I went up to Cambridge for the 4th Annual Futures of Entertainment conference: every conversation with every attendee was mindblowing. Somehow, I managed to end up on a panel with Michael Monello again (as well as Derek Johnson, Victoria Jaye, Patricia Handschiegel and Jason Mittell) on producing transmedia storytelling -- our panel (and others) are also now available online on MIT TechTV."... (read more)
Extending the Experience @ DIY Days
Brian writes: "Earlier in the month, I got to attend to Lance Weiler's DIY Days in Philadelphia and take part on a panel about extending experiences that included Ivan Askwith, David Beard, John Threat and long-time collaborator Michael Monello. What Lance does to help incubate the next generation of independent producers continues to inspire me, a decade after we first started rubbing shoulders. They've started rolling out videos of every panel from the event, including our's in two parts."... (read more)
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Winter Park, FL 32792
A few interesting things we've come across:
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